SEO Marketing, Marketing in the Age of Google

Why is keyword research so important to an SEO marketing campaign? Keyword research is important because, this is where your visitors will be coming from. Pick about 50 search phrases. Now look at the volume. How much traffic can you get to your website for each term? What kind of competition do you have? Take the 50 keyword phrases and develop some content on your website.

Here are some SEO training tips I’ve learned. Pay-per-click is good to test your keywords in. I’ll take a look at how many clicks each phrase gets and figure out a return on my investment. The keywords that get a lot of clicks, I’ll use. I narrow the list down to about 25 words by now.

These are the keywords that will make me money. The keywords that I cut out I don’t use. No point in it when you have better search terms.

Then I’ll take the longer tailed keywords and I’ll work on my blog some more. I work at ranking for the longer tailed keywords first, and then work my way up my list. Now I’ll do some link building, article writing and bookmarking.

At the time I start ranking for these longer tailed keywords, I’ll move up my list and work on the keywords that are a little bit more competitive. The way I look at it is this, if you can rank well for the longer tailed keywords, you’ll do well for the more competitive keywords.

This is about the time where my list of keywords gets to be around 300 search phrases. Now I’ll work on my content. I work more on my off page optimization that I do with my on page optimization. The next step is to write good quality articles. I’ll take a little bit of time and work on my content because I don’t want my website looking bad for the visitors that come. I want them to come back. Now I’ll look for someone’s product to sell.

The articles you write on your website don’t have to be long. I like to keep them short, but I packed them with tons of content. When people come to your website you want them to have a good feeling about it to where it entices them to come back. Put up a mailing list to collect the names and email address of the people that stop by your site. Put up a good offer to motivate them to sign up. Ask the visitor to do things and track to see how many people follow your commands. This is the time that I’ll put in someone else’s product and I’ll ask the person for the sale. I can’t tell you how important it is to work hard to get a good mailing list. Doing this along with good keyword research will help you out in your SEO marketing plan.